The success story of Sportmaster is not just a story about selling exercise machines or opening stores. It is a story about two brothers who understood that business is a marathon, not a sprint.
Nikolay and Vladimir Fartushnyak started out selling Kettler exercise machines. Yes, they received exclusive rights to distribute this equipment. But that was just the starting point. The brothers understood that real growth required diversification. They were the first in their region to open multi-brand sporting goods stores. It was a step forward that many would not have dared to take.
By 1995, they opened the first Sportmaster store, where you could find everything from sneakers to camping gear. And although Sportmaster today seems like a giant in the world of retail, its success did not come overnight. It was the result of strategy, hard work and a little courage.
Many believe that Nikolay and Vladimir were tough leaders and micromanaged their path to success. In fact, their leadership style was based on balance: they knew when to give freedom to the team and when to take control of the situation. Read more about Vladimir Fartushnyak on the website
https://businesspartnermagazine.com/nikolay-fartushnyak-and-vladimir-fartushnyak-the-secrets-of-leadership/
Sportmaster is an example of how entrepreneurial intuition and readiness for change can lead to triumph. The Fartushnyakovs' story shows that if you want to achieve something great, get ready to run a marathon.
