While the global pandemic negatively impacted many luxury brands, Gucci was one of the few that came out on top. When Kering, Gucci’s parent company, reported their Q2 sales for 2021 Gucci was up 86% compared to Q1, and revenues were up 95% from Q2 in 2019. And when Luxe Digital, a media publication company that focuses on the global
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market, published their Top 15 Most Popular Luxury Brands Online in 2021 Gucci remained in the top spot but the fatigue is slowly setting in. That's not necessarily a bad thing. GUCCI OPHIDIA COLLECTION: The retro-inspired Gucci Ophidia collection in GG canvas features Gucci's vintage signature web stripe and the double G logo which can be found on Gucci designer handbags, wallets, belts, and more. This expensive and now-iconic collection is definitely worth the investment.
GUCCI SYLVIE COLLECTION: Alessandro Michele introduced the now iconic Sylvie Bag shortly after the Dionysus. Whether crafted in buttery soft leather, rich brocade or plush snakeskin, this design makes an entrance with Gucci's saddle-inspired designer racing stripes and glimmering hardware. EVERYTHING'S GUCCI: Guccio Gucci, the founder of the Gucci brand, opened his first store in Florence, Italy in 1921 as a leather goods and luggage store. Gucci made a name for himself amongst the local horse-riding aristocrats and their demands for leather riding gear inspired Guccio to incorporate equestrian imagery, like the Horsebit, in his designs. In 1931 and
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World War II, sanctions were put in place that limited the materials used for goods, so Gucci improvised and began designing handbags and luggage in canvas, jute, and hemp which are still used
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In the 1960s, the Original GG diamond logo was created it was that
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logo that made Gucci one of the world's most famous and in-demand luxury
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. In 1994 Tom Ford became Creative Director and brought his glamorous visions to the brand, resulting in a remarkable sales boost and a partnership with the Pinault-Printemps-Redoute (PPR)
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is now known as Kering, and their parent company. GUCCI BOSTON BAG: A timeless barrel design with top handles and a top-zip closure. It's been updated multiple times in different fabrics, colors and prints. Many feature the Gucci red and green vintage web stripe detail, which was created in the 1950's and derived from a saddle girth. GUCCI MARMONT: The Gucci Marmont Collection features an artsy update on the GG logo, and it adorns lambskin leather in a quilted, zig-zag design that defines the Marmont's designer handbags, wallets, belts, and more. This expensive and now-iconic collection is definitely worth the investment.
